Paul Young IV
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Newk's Brand Identity

Newk's Eatery is a family-owned fast-casual restaurant chain owned by the Newcomb family. Since the restaurant's menu is derived from the family's homemade recipes, their passion for food is the perfect way to highlight Newk's Eatery brand. After all, food is the ultimate expression of love.

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A handwritten N represents the simplicity of Newk's original, freshly made recipes. A circle symbolizes the plate of an honored guest. The color red emphasizes Newk's passion and love for food and guests.

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Newk's Eatery Website